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4 Stages of The Sales Funnel - How Does It Work?

Post by
Piotr Krzekotowski
4 Stages of The Sales Funnel - How Does It Work?

So you have decided to try DigitalFirst.AI. Now you may ask yourself: “where to start?”. This article will explain to you briefly what our platform is and how our 4 stage funnel works in practice.

Ready to start?

Sales funnel in simple words

Before we jump into more complex ideas, let’s start from the very beginning - with the basic concept of what a sales funnel really is.

Sales funnel is the visualization of the process your potential customer has to go through to finally buy your product and become your brand’s advocate.

Each stage of the funnel takes the customer one step closer to making a purchase. Well-planned sales funnel will very precisely define every action that your business needs to take to push prospects to the next stage.

How does it work at DigitalFirst.AI?

In our case, the sales funnel is a core feature that stands out in the center of our platform. It is divided into 4 stages: Icebreaker, Cheeseburger, Main Product & Upsell.

This is the methodology we came up with by working for the last +10 years with the hundreds of top brands in CEE. What do those specific names stand for?

It can be easily related to the classic marketing model called AIDA (Awareness, Interest, Desire, Action) as it is based on the same rules and similar 4-step process.

AIDA model (Awareness, Interest, Desire, Action)

Let’s start with the Icebreaker (aka Awareness stage). Goal of this step of the funnel is to bring attention to your product or services. It can be done, for instance, by running a PR campaign before product launch or releasing the lead magnet.

Cheeseburger strategies aim to allow your customers to try or to test your product. At this stage everything is about generating interest in the benefits of your product or service and making sufficient effort to encourage the buyer to start further research.

Good examples of cheeseburger activities are free consultations or trials.

Idea behind the Main Product stage is to move customers from interacting with your company (by downloading a brochure, making the phone call, joining your newsletter etc.) to actually buying what you sell.

At this point you need to decide what your call to actions are and how customers will be able to buy your product (e-commerce store, direct call, in-person sales etc.).

Last but not least - Upsell stage is dedicated to the further, post-conversion actions. We probably all know that brand advocacy and focusing on customer’s LTV are a key to creating evergreen business.

At this stage you can offer additional, complementary products or services to those which your customer bought before. Great idea will be also creating some kind of loyalty programs.

Every funnel stage consists of specific tactics sets - either recommended by our platform or chosen by you. Funnel gives you the flexibility to choose specific tactics, drag and drop them in the right places and easily plan your digital campaigns.

Why is the 4 step process that important?

In general, understanding your funnel can help you find the holes in the process of customer acquisition - the places where prospects drop out and never convert. It provides a useful framework through which you can analyze your business and identify areas for improvement.

Done right it can be really effective in speeding up the sales process, building better relationships with leads and customers, providing a personalized approach, generating more sales and maximizing marketing efforts.

The 4 stage funnel concept brings it into the next level. It’s much easier to manage the customer journey when you have less steps to watch. Another upside is that well-tested, proven method that takes less time to put into practice.

Example of 4-stage sales funnel

How to choose the right tactics for the stages in the funnel

Of course there are many ways to create your own digital sales funnel. Just to name a few, you can:

  1. Reach out directly to marketing agency, however it’s quite expensive;
  2. Search in google looking for the best tactics in your industry, but this one has a huge downside here is a time spent on googling rather than developing a business;
  3. Work with freelancers which is time consuming - but again, it’s time consuming.

All of that seems pretty messy and unpractical. Would you choose to go through that if you only have a choice? That’s the part when magic happens.

In DigitalFirst.AI we have created our own proprietary funnel recommendation system - based on a simple statement about your business our platform selects personalized tactics for you in every 4 stages of the funnel.

Whole process is lightspeed & very effective. Moreover DF.AI’s tactics are created by experienced growth hackers from all over the world and used daily by top global brands.

+100 tactics used by top brands & experienced growth hackers

Everything was created to speed up the process of creating digital marketing strategy and make it as efficient as possible!

Start creating your funnel today

Remember that without a sales funnel leading a business is just “guessing”. When having a well designed, field-tested one seems more like “knowing”.

Having the knowledge from this article I strongly recommend to start creating your sales funnel right now & immediately apply it to your business.

This is an inevitable recipe to grow your sales and get exponential results.

First step to take is here:


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Being able to find an optimal marketing tactic can be a true nightmare.

With Digital First AI, you’ll have an expert growth hacker by your side every step of the way. Try us for free and find out how easy it is to resolve your marketing problem. Whether it's growth hacking or conversion - we are here to help you find a solution.