Finalist of the Supernova Challenge competition during GITEX Future Stars
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"Marketing mistakes are the biggest killers, and the biggest problem by far is the lack of product-market fit. Don’t invest a lot of time and resources before you are certain people want what you are offering. Validate your assumptions quickly and cheaply, and if needed - pivot."
"There are five main reasons a company’s marketing fails, no matter how much you spend: you don’t have a good foundation, you don’t have the right resource, you have analysis paralysis, you’re not experimenting enough, or you’re not doing ROI analysis at a tactics level."
"In business, it’s recognized that plans help companies to prioritize, set goals, and allocate resources to meet targets. Yet a planned approach often isn’t regularly followed in digital marketing or marketing. Nearly half (44%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing."