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Have you heard about the growing trend of AI in social media marketing? It's amazing how AI is transforming the way brands approach platforms like TikTok, Snapchat, Facebook, Instagram, and Twitter.
Silicon Valley companies are already using social media AI tools to better understand their audience and create more engaging content. And the best part? The global artificial intelligence (AI) in social media market size is estimated to grow from USD 0.6 billion in 2018 to USD 2.2 billion by 2023, recording a CAGR of 28.77%.
AI in social media holds the potential to transform how brands market across platforms like TikTok, Snapchat, Facebook, Instagram, Twitter, etc.
But, you know what's even more interesting? The benefits of AI in social media marketing. With AI, brands can increase user engagement, provide better performance insights, refine content targeting, reduce marketing costs, and lead to higher ROI.
Plus, AI can accurately respond to customer queries and use data from social media to customize a brand-appropriate strategy. It helps gauge or predict customer sentiments, empowering brands and marketers to map demographics, trends, behavioral patterns, and more.
Here are some examples of companies that have successfully implemented it:
- A sports clothing company used AI to create a personalized video for each customer based on their preferences and style. The result was an increase in sales by 15%, as well as an increase in engagement with the brand's Instagram account by 50%.
- Another example comes from a travel agency that wanted to target customers who were interested in traveling to Japan but didn't know where they wanted to go or when they wanted to go there. Using machine learning algorithms combined with customer data from previous visits (e.g., destinations), this company created personalized recommendations for each user based on their interests and preferences--which led directly back to their website where those same users could book travel arrangements!
I've made a list of 20 social media AI tools to watch in 2023. I think it's worth checking out if you're interested in staying ahead of the curve in the social media marketing world.
Top 20 AI Tools for Social Media Marketers
Digital First AI
Digital First AI is an all-in-one marketing platform that leverages the power of AI to help businesses streamline their marketing efforts and see better results.
The platform comes loaded with some really useful features, like a marketing funnel that walks businesses through every stage of the marketing process, a massive tactics library with over 1000 tactics, a killer AI copywriting feature that generates high-quality, personalized content, an AI image generator for creating professional graphics, and a team collaboration feature so everyone can work together and keep an eye on progress. It's a game-changer for sure!
Use Case
Business model canvases for your business
- Use canvases as guidelines to map out your business model
- Prioritize marketing goals with 150+ parameters
- Find the best matching tactics to define your business
Custom-made marketing strategy for social media
- Get clear on your marketing strategy on your own
- Manage sales and marketing funnels
- Select the necessary tasks to make your product stand out
Define customer journey with tactical flow
- Plan and define the flow between tactics and funnel stages
- Easily execute tactics by clicking on them
AI content generation for social media
- Automatically generate content for any part of your funnel
- Available in 25 different languages
- Create content for various digital formats and frameworks
AI graphic generator
- Create graphics ready for all social media channels
- Effortlessly make graphics in less than 15 clicks.
Bardeen
Bardeen is an AI automation tool that helps you save time and enhance your productivity. The newest version, Bardeen OpenAI, was just released and it’s incredible!
In the past, Bardeen gave you the ability to automate social media posts by suggesting and writing content for your Twitter feed or polishing up an email when you’re feeling a bit of a writer’s block. Now it can do even more with OpenAI automations for empowering your creativity.
Use Case
- For LinkedIn: With Bardeen, you can create a ClickUp task in a list from the currently opened LinkedIn profile page. You can use this when you want to copy all the data from your LinkedIn profile into a new task in ClickUp. This can be useful if you're looking for ways to automate your social media outreach and marketing, or if you're just trying to keep track of what information you have about potential clients.
- For Instagram: With Bardeen, you can scrape Instagram profile data and add it as a new ClickUp task in a list. You can use this feature when you want to save someone's Instagram profile data as a task in ClickUp—for example, if you're using our Get Started with Instagram Playbook and want to add the information from each account's bio section.
- For Twitter: Get Twitter profile data from a list of links and save to Google Sheets. This feature will enrich a list of Twitter profile links and add the data to Google Sheets. You can use this playbook when you want.
Oktopost
Oktopost is a comprehensive social media automation tool that harnesses the power of AI to enhance B2B social media efforts. It offers a range of features including scheduling, analytics, and social listening, as well as a unique People Database for lead generation.
Use cases
- Streamline social media publishing: Generate multiple social media posts in seconds with AI and approve or reject them using workflows with tier permissions, saving time and effort in your social media publishing process.
- Track social media performance: Use Oktopost's analytics to track the success of your social media efforts, making data-driven decisions on future strategy.
- Monitor your brand reputation: Keep a close eye on your brand's online reputation with AI-powered social listening, receiving real-time notifications of brand mentions and identifying key influencers in your industry.
Lately
With Lately, an AI-powered social media management software, you can transform your content into stunning social media posts at an affordable cost. The software can handle blogs, videos, podcasts, and articles and publish them on multiple stakeholder accounts, making it a cutting-edge solution in social media management.
Use Case
- Content calendar management: Plan, organize and keep track of your content creation and publishing schedule in one place.
- Marketing automation: Automate repetitive tasks, such as posting content and replying to comments, freeing up time for more strategic activities.
- Data export capabilities: Export data on your social media performance and use it to make informed decisions on your social media strategy.
- Social media monitoring: Monitor your brand's social media presence and receive notifications of any mentions, comments or messages.
- Keyword tracking: Track keywords relevant to your business and receive notifications when they are mentioned on social media.
- Scheduling options: Schedule posts in advance, ensuring that your content is consistently published even when you are away from your desk.
Podcastle
Podcastle is an AI-powered platform that simplifies podcast recording and editing. It offers plans and pricing for users to choose from, including Basic, Storyteller, Pro, Recording, Editing, Transcription, AI-generated voices and Early access to new features.
Podcastle also provides features such as video podcasting, AI-powered sound and filler word detection & removal.
Use cases
- High-quality recordings: With up to 4K video and lossless quality audio output, Podcastle ensures your podcast will look and sound professional, regardless of internet connectivity.
- Easy editing: With AI-powered editing tools, you can sound flawless in just a few clicks, saving you time and effort.
- Remote interviewing: Record up to 10 remote participants at once, with each guest on a separate track for easier editing.
- Sound enhancement: Remove background noise, filler words, and long pauses with just one click, for polished, professional-sounding podcasts.
- Accurate transcriptions: Podcastle's AI transcription tool ensures high accuracy, making your content easily discoverable and accessible for your audience.
Brandwatch
Brandwatch is a social suite that provides solutions for social media management. It offers features such as content and interaction management, holistic overviews of social efforts, and automation and AI to save time.
It is a complete social suite that offers features such as monitoring and listening, collecting full data firehoses from Twitter, Reddit, and Tumblr, specialized best-in-class products for social listening, brand monitoring, social media management, analytics with intuitive reports, and an updated platform with a rock-solid listening and monitoring toolkit for social brands.
Use cases
- Unify content management: Schedule, edit, preview, and publish all your organic and paid content in one place, across regions, reducing silos and saving time.
- Engage with your audience: Manage cross-channel conversations in a customizable inbox and maintain a responsive, aligned brand voice.
- Monitor industry trends: Conduct research and implement strategies to reach more of your target audience and grow your brand.
- Track performance: Measure performance across networks and benchmark against competitors with easily customizable dashboards.
Elai.io
Elai.io is an automated AI video generation platform that allows businesses to create videos with narrators using text and images. It also has features for media library, video creation, social sharing, video editing, and customizable branding.
Elai.io is designed to help businesses create online video content for use in social media and video marketing campaigns quickly and cost-effectively.
Use cases
- Create videos from articles or blog posts: Utilize avatars and templates to quickly generate video content.
- Save time with pre-made templates: Access a variety of pre-made templates with various elements and background options to choose from.
- Customize your videos: Add music and make updates to your designs to create a unique and personalized video.
- Create interactive video content: Produce engaging and interactive video content without the need for expensive equipment or a crew.
Murf
Which do you prefer? A video with an AI voiceover, or a video with human-sounding audio?
If you're like most people, the answer might be: both!
When you're looking to add a human-sounding voiceover in over 20 languages, you can trust Murf. Our voices are all human-sounding, quality-checked, and ready to go.
With Murf, you can create a clone of an existing voice with realistic emotions and more for your content. You can also use Murf to change the audio on an existing video or create a new video from scratch. It's simple: you upload your audio and we'll get it done for you fast!
Use case
- With Murf, you can create Spotify ads in minutes. All you need is an ad script—Murf does the rest. Once you're done, your audio ad will be ready to upload and run!
Steve AI
Steve AI is a cutting-edge video creation platform that delivers an effortless way to produce high-quality videos. With access to a wide variety of customizable, professionally designed video templates, users can quickly and easily bring their ideas to life. The software also boasts powerful AI-powered tools for scripting, social media scheduling, and content creation, making it a one-stop solution for video makers.
To help users stay up-to-date with the latest video trends and best practices, Steve AI offers a comprehensive blog covering various topics such as YouTube, social media, and OTT video creation.
Use Case
- Record videos: Utilize the video capture feature to record footage for your videos.
- Add text overlays: Enhance your videos by adding text overlays with relevant information or captions.
- Utilize AI video algorithms: Steve.ai's AI video algorithm can analyze and optimize your videos for a better viewing experience.
- Automate video making: Save time and effort by using the automated video making feature to quickly produce videos.
- Access customizable templates: Choose from a variety of professionally designed video templates that can be customized to meet your specific needs.
HeyDay
Heyday is an innovative AI chatbot solution that simplifies social media support for businesses. With its advanced features, it serves as a virtual assistant to manage customer queries and interactions, freeing up teams from repetitive and time-consuming tasks. The platform offers multi-channel messaging, a unified inbox, and powerful clienteling tools, providing a comprehensive solution for managing all customer conversations. Heyday's instant and always-on support enhances the customer experience, and its AI technology ensures that customers receive fast and accurate responses.
Use Case
- Boost sales: Increase conversions by using a conversational AI assistant to deliver personalized product recommendations to customers directly in chat.
- Enhance customer experience: Provide an instant, always-on support service with a chatbot that handles frequently asked questions and order tracking inquiries, freeing up your team to focus on higher-value customer interactions.
- Streamline support: Automate low-value customer interactions with a chatbot that provides a human touch, helping you reduce response time and improve customer satisfaction.
MeetCortex
MeetCortex is an all-in-one social media management solution that assists businesses and agencies in enhancing their content marketing approach and achieving their desired results.
It boasts features such as content creation, analytics and reporting, advertising optimization, competitor analysis, social media monitoring, post scheduling, and multi-account management, making social media management easier and more efficient. By streamlining work processes, Cortex promotes a more enjoyable and productive work environment for its users.
Audiense
Audiense is a comprehensive social marketing solution that leverages deep audience insights and sophisticated marketing tools to create engaging experiences. With features like audience intelligence, Twitter marketing, and social media monitoring and analytics, the platform provides marketers with the information and tools needed to connect with their target audience on a personal level. Whether it's understanding consumer behavior, monitoring brand reputation, or executing effective marketing campaigns, Audiense offers an all-in-one solution for social media success.
Use cases
- Twitter Marketing: Create and manage effective Twitter campaigns, with features like scheduling tweets, analyzing campaign performance, and increasing targeted followers.
- Audience Intelligence: Gain insights on your target audience, including demographics, interests, and behavior, to inform your social media strategy.
- Social Media Monitoring & Analytics: Monitor and analyze your brand's social media presence and track competitor activity.
- Segmented Reports: Customize and analyze data with two methods of segmentation for a deeper understanding of your audience and campaigns.
- Community Analytics: Gain a comprehensive view of your social media community with basic and advanced analytics.
- Twitter Engagement Tools: Improve Twitter engagement and interaction with features like automated direct messaging and Twitter community search.
Buffer
Buffer is a popular social media scheduling tool that has been around for a long time. You don’t need to log in on this page, though — if you’re not already familiar with Buffer, there’s no real reason to set up an account just to check this page out. Chances are, you already know what Buffer is because you’re reading this blog post. If you want to take a look at the latest updates from Buffer, though, they do share those on Twitter and Facebook.
One thing to keep in mind about scheduling posts is that you can change your process at any time. Buffer's actions are remembered from session to session on the web, so you can start and stop whenever you need. iOS and Android also allow scheduling on-the-go, though you can't edit your schedule on mobile as easily as you can on the web. Be thoughtful about how many tweets, Facebook updates, and Instagram posts it takes per day to cover your social bases—and don't forget that LinkedIn is there too.
With over 2.5 million users, Buffer is one of the most popular social sharing tools available out there. It allows you to schedule updates to Twitter, Facebook, LinkedIn and more in just a few clicks. There are also a number of free apps available which work across multiple mobile platforms (iOS, Android, BlackBerry) and help you to schedule updates anywhere you go.
As a free user, you can schedule and publish one post or update from each social media account at a time before you have to log in again in order to manage another platform. That's about what you'd expect for a free plan — there are no limits as far as account management is concerned, but the social publishing aspect is limited. If you don't mind that, though, this tier is enough to get started and will help save you some cash on a social media scheduling solution.
Buffer Price:The free plan includes one user, three accounts, and ten queued posts per profile; the Essentials plan is $6/month per social channel and includes unlimited queued posts per profile; the Team plan costs $12/month per social channel and includes unlimited users.
Mention
At the core of it, Mention is a social media and web monitoring platform. The tool lets you not only keep track of all your social media mentions but also monitor web conversations in real-time. This incredible feature makes it great for social listening—or gathering insights from online discussions about specific topics.
Mention has a free plan that comes with limited features but paid plans start at $25 per month and are affordable to most small businesses.
Hootsuite
Hootsuite isn’t just another social media management application. It’s a platform that manages every aspect of your social marketing, from scheduling and publishing to analytics and measuring results. With Hootsuite, you’re able to manage multiple networks, create branded
pages and accounts, upload content across websites, schedule posts for the future or past (up to two weeks), track performance beyond likes and retweets, and more.
Some social media management tools let you post across multiple channels on the same schedule. In Hootsuite, you can create an unlimited number of profiles under a single plan. Each profile gives you the ability to make updates through their native platform, rather than having to enter them into a third-party app and then use that application to make the post from your queue. You also have the freedom to set up custom posting times for each profile, so you can target audiences in different regions of the world with different schedules.
The Hootsuite analytics dashboard is one of the tool's strongest areas. It offers a suite of data for measuring social results, drawing on more than 200 metrics to measure performance. The results are presented in easy-to-read charts, tables, and pie charts. They can be exported as Excel or PowerPoint files as well as PDF and CSV files that you can use within your organization.
Using Hootsuite's powerful yet simple-to-use social media dashboard, you can schedule posts to go out at a future date and time.These configurable feeds keep track of mentions, new followers, search phrases, hashtags, interaction, and more on the social web. Using their advanced analytics, you can track your performance and see which posts are performing best. For those with multiple social accounts, it's very difficult to find time to manage them all. With the Hootsuite app for Android, it's easy to stay on top of your messages from anywhere.
Hootsuite is hands down the best platform for managing social media. It's geared towards big businesses, but I find that it fits small businesses as well. There is a free version of Hootsuite which includes 3 Social profiles and 10,000 pages views each month. For a one time payment you can upgrade to the Pro plan which enables you to connect unlimited social profiles and access analytics data in the Reports tab so you are able to track the progress of your social media accounts. There is also the Enterprise plan for larger companies that need an easier way to manage their employees' profiles on behalf of their brand.
Hootsuite Price: Hootsuite's premium tier is ideal for small to medium businesses that need more advanced scheduling and social media analytics tools.One user, three social profiles, and 30 planned updates are included in the free plan; Professional plans start at $39/month (paid yearly) and include one user, ten social profiles, and unlimited scheduling; team subscriptions start at $129/month (billed annually).
Viralwoot
Viralwoot is a tool that helps you increase Pinterest engagement and traffic. You can use it to schedule pins, auto-repin content, promote your content on Pinterest through promoted pins, get more followers and repins, analyze your content via pin statistics, and even sell products with buyable pins. It’s a great tool for anyone who wants to use their social media presence to drive traffic back to their website or blog.
SocialPilot
One of the great things about managing your own social media accounts is that you can respond to customer questions and complaints at any hour. But if you've hired a team to do it for you, that's a luxury. Many teams charge in increments, with a minimum of $50 per month per account. However, the Small Team plan at SocialPilot gives you access to two users for 25 total social media accounts for just $50 a month (paid annually). That's a pretty solid deal in our opinion.
So far, I've found SocialPilot to be a great tool for managing my social media accounts, specifically Facebook and Twitter. It's really easy to quickly schedule posts or bulk upload links. There are also a lot more options for connecting with Buffer and Hootsuite, which is nice for when you need to switch back and forth between tasks. The team tab makes it easy to assign tasks across multiple users in your organization, but there's no way to have different permissions between two members on the same network (like being able to see only their networks). It would also be nice if you could enter a post template inside of the team section and make that available as a suggestion, but that's not currently an option. And as of right now, there's no way to connect WordPress or Tumblr accounts directly through the dashboard.
A large part of what SocialPilot allows you to do is tailor the experience to your team's needs. This is done via roles. Simple tasks, like creating a new post, can be delegated to members of your team. For example one of your contributors might be responsible for creating content, but not posting it on social media until you or another team member has looked over it.
Social Pilot Price: The Professional plan starts at $30 per month, while the Small Team plan with three users and 25 accounts costs $50 per month.
Sprout Social
Sprout Social is a platform that helps you manage your social media presence. You can use this tool to publish, engage, and measure across all your social networks. Sprout Social also has tools for social care, listening, and reporting.
Loomly
Loomly is the BEST team collaboration tool out there. It's so easy to use and so many great features, it's hard to believe it doesn't have a bigger user base.
But then you see how many people are on other tools and think—why do they need Loomly? But we're here to tell you that you don't need them!
Loomly is all you really need. When you're managing projects, managing teams, managing your calendars, and scheduling meetings all in one place, it's just so much easier than juggling several different tools.
You get a lot of power with Loomly because it's all in one place, but easily accessible on your computer, tablet or phone. You can even keep your plans up-to-date on the go by using our mobile app. You can also easily share plans with colleagues and clients.
It's wrap
The future of social media marketing is now and AI tools play a crucial role in this future. AI technology is rapidly advancing, and businesses need to keep up with the latest developments to remain competitive. With Digital First AI, social media marketers can access a comprehensive and easy-to-use platform that uses AI to help businesses improve their marketing efforts and achieve their goals.
If you're looking to take your social media marketing to the next level, we highly recommend giving Digital First AI a try and experience the benefits of AI-powered marketing for yourself.
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