Growth hacking is an incredible way to see sustainable, long-term growth in your business. It's a process that you can use to evaluate every single step of your marketing strategy and find out what's working and what isn't.
But being a growth marketer means more than just focusing on long-term growth—it also means having the right growth hacking tools! And whether you're a beginning growth marketer or a seasoned pro, there are always new tools available to help you do your best work.
If you're looking for the best growth hacking tools for every stage of your customer journey, look no further. Here are 80+ of the best tools to help you find, nurture and grow your audience!
The 4 Stages of The Customer Journey and Best Growth Hacking Tools
Awareness & Acquisition: How to Get People's Attention?
This is the first phase of the buyer’s journey and is the process of making potential customers aware of your business, its brand, and products or services. During this awareness stage, it’s commonly known that prospective clients are just experiencing symptoms of a specific problem and are trying to place a name on it. Thus, these users are browsing through the internet in an attempt to figure out this issue and get a solution.
The first step is to make potential customers aware of your brand and the products or services you can offer them. By offering useful content, you have the ability to provide a solution for this prospective customer. If they don't know what their problem is, they'll never know how to solve it—and that's where you come in.
The Best Growth Hacking Tools for Awareness, Traffic & Acquisition
A Few SEO, Content, and Referral Tools
SEO, content and referral tools help your company earn traffic and increase conversions by making your customers happier. With these growth hacking tools, you can leverage positive encounters with your content or product to generate a stronger organic search presence and word-of-mouth referrals.
Ahrefs is a tool that is used by a lot of SEOs, including me. It's been quite popular recently because of it's recent integration with the Majestic API, giving you access to fantastic data. Ahrefs has gathered search data from over 6 million keywords since 2010 which allows you to get an idea of what people are searching for in your niche and what content will perform well.
For example, if you run a blog on basketball, you can use Ahrefs' keyword explorer to get data on what people are searching for and find out insights into the overall basketball community such as search volume, competition, and difficulty rates.
SemRush is a comprehensive and all-inclusive suite of growth hacking tool that can be used by both beginners and experienced SEO specialists. It gives you access to a large database, which is filled with invaluable information which can help you achieve success.
We have been using the tool for more than two years and it has helped us achieve our goals. We would highly recommend Semrush if you are looking to take your business to the next level.
Smile.io is one of the best growth hacking tools and it is the easiest way to launch a beautiful and customizable rewards program in just a few clicks. Launch quickly with pre-built themes in under 15 minutes. By adding these themes to your rewards program, your customers will have access to millions of branded points, physical and digital gifts, certificates, and experiences.
Your program can be fully customized with different rewards, points values, and tracking options. Each reward can be connected to one or more actions including email submissions, social media sharing, product reviews, or connecting to your mailing list.
Sprout Social is a social media management tool that would allow you to connect with audiences, streamline publishing efforts, collaborate in real-time, and turn social data into meaningful insights at scale.
They’re the all-in-one social media management platform that allows you to get more out of your social media strategy. Test it out today!
Buffer exists to help people and businesses get the most out of their social media, no matter where they are or what their size. They aim to create a more open, connected, and compassionate world by enabling you to easily spread positivity across the internet.
To do this they have built simple ways for people to schedule and share content across social networks in as few steps as possible. They’ve helped to connect over 15 million people and over 22 million social accounts through their awesome social media management platform.
Mention is a social monitoring platform that helps you to track what’s being said about you, your company, your brand, or any topic and influencers in real-time. It gives you the power to better understand audience perception by listening to what is being said.
Reduce negative comments, build relationships with audience influencers and identify the most influential people talking about your brand online.
Hootsuite is one of the most user-friendly social monitoring marketing automation tools out there. It’s super easy to customize your streams and monitor any social platform you like so that you can see what’s going on in your industry at a glance.
You can zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.
Best Growth Hacking Tools For Advertisements
Sometimes getting people to pay attention doesn’t have to be too hard — pay these platforms a little money, and you can pretty quickly reach a big audience. These platforms are great for top-of-funnel and bottom-of-funnel awareness. They can also be used (with some sophistication) to move people down the funnel into engagement with your product or service.
The fact that so many people view these platforms as standard instruments for growth is also why there’s a lot of competition in bidding for ad space on these channels.
We all know that LinkedIn ads offer incredible conversion rates, but we can sometimes be held back just because of the amount of information available. Analytics does not give enough options to break down exactly how people found your website and whether they converted or not. That is where the LinkedIn Insight Tag comes in.
LinkedIn has created this tag with all their knowledge and experience of running marketing campaigns for thousands of clients, allowing us a detailed look at how effective our ads are.
AdRoll is helping companies grow revenue globally with automated digital advertising. Powered by industry-leading automation and personalization, AdRoll customers are able to structure, measure and sync their marketing efforts to accelerate business growth.
They launched a suite of marketing tools for direct-to-consumer (D2C) companies with an expanding range of offerings including email, AI product recommendations, and cross-channel measurement that will help these businesses maximize customer acquisition, engagement and revenue.
Google Adwords is a powerful tool for a growth hacker. They help you to do rapid tests and experimentation to grow your revenue. The great thing about Google Ads is that it is really easy to get started and grow your traffic using them.
What you don’t know is that there are many advanced techniques that you can use to turbocharge your ROI even more.
Twitter advertising is performance-based, which means you'll only pay when your desired action occurs. There is also no minimum spend to advertise on Twitter. In fact, the average CPC to advertise on Twitter is one of the lowest in the paid social ads scene. When you advertise on Twitter, you have a few different options for promoting your business.
You can promote an individual tweet within your current timeline and appear at the top of followers' timelines or search results, you can promote your account to attract more followers from similar accounts or from people searching for your type of business on Twitter, or you can promote a trend to reach a very large audience in a short period of time.
Intellimize solves low conversion web pages as their platform is powered by machine learning and marketers’ creative ideas to optimize each unique visitor experience every time. No prior data or coding is necessary.
A friendly touch of creativity meets our technology to deliver the best uplift on the planet for B2B and ecommerce marketers who turn to them to deliver more revenue, more customers, and more leads to sales.
The most powerful A/B testing platform on the market, Optimizely gives you an unfair advantage to make more data-driven decisions and outperform your peers.
Run more accurate stats experiments and deliver a better experience to your users through targeted product personalization, in-the-moment optimizations, and marketing campaign experiments.
Facebook has 2.2 billion users, and it offers businesses almost unlimited possibilities to target and reach their core audience. Furthermore, Facebook marketing is a cost-effective and efficient way to boost your business on the web: according to a study, 79% of companies that advertise on Facebook have a positive ROI.
Facebook ads is considered by some as the best way to advertise. The social media network’s immense reach of billions of active users globally is hard to ignore for businesses looking for digital marketing solutions.
Mutiny is a no-code AI marketing platform that helps businesses generate personalized website experiences without engineers.
Mutiny gives growth hackers everything they need to drive revenue, including data and analytics, recommendations, and content writing.
With VWO, you can find out how to relieve cart abandonment, optimize product detail pages, identify pain points during sign up, and more. Create and run tests for your mobile app or website without coding or involving IT.
Their testing experts ensure that your tests are statistically significant and give you actionable recommendations to increase revenue and improve the digital experience of your customers.
Best Growth Hacking Tools For Landing Pages
When you equip your growth hackers to make their own landing pages, websites, and blogs, they can get more done faster using a website builder. Less time waiting on developers means the team is able to accomplish more.
Landbot is the easiest, fastest way to convert your website visitors into leads. Chatbots are a growing trend, and with Landbot you can set up one in a few minutes, using no code at all. Their friendly support team will help you along the way to build your dream bot!
WordPress is a widely used web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
The core software is built by hundreds of community volunteers, and when you're ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Webflow is a web design tool, CMS, and hosting platform in one. Its code-free, drag and drop interface enables users to build responsive websites, blogs, portfolios, and e-commerce stores visually without touching a single line of code.
The Webflow Designer makes it easy for designers to create professional sites through collaboration with developers, writers, and business teams. Hosting provided by Webflow also includes super-fast Content Delivery with an edge cache powered by Cloudflare and features SSL/TLS security at no additional charge.
With a streamlined writing and editing interface, inline images, and the ability to curate content from other sources, it's easy to create visually rich posts. Ghost provides you with a powerful administrative interface where you can easily manage your publications, authors and content.
Unbounce is a customer acquisition platform that empowers marketers to create and optimize custom landing pages at scale. Combining conversion-centered design with the ability to publish, A/B test and fully customize every part of your landing page,
Unbounce lets you manage every aspect of your online presence. Drag-and-drop landing page builder makes it easy to quickly create, publish & A/B test high converting landing pages without I.T.
Leadpages is an all-inclusive landing page tool that's affordable and simple to use. They take care of hosting and deliverability for you by keeping your code on their servers.
You can design beautiful, fully customizable landing pages without ever touching a line of code. Simple drag-and-drop software allows you to change the layout, background images, calls-to-action, and other design elements with just a few clicks.
Best Growth Hacking Tools For Activation
Activation is the next step after Awareness in the Customer Value Journey. It is a behavior that shows that your product has solved a problem for your potential customers. Depending on what your website is, this can look different. For example, if you're a news site, activation might happen when a person clicks on a link to one of your articles. If you're an eCommerce site, activation might mean that a person adds an item to their cart or enters their payment information.
The important thing to note is that the activation rate (the percentage of people who activate or convert) is different for every type of site. While it's common for news sites to have higher activation rates since users are more likely to click on links, it's not uncommon for eCommerce sites to have lower activation rates since users tend to be looking for more detail before they make a purchase decision.
How to Secure Their Interest?
Email and Marketing Automation Tools
Keep users engaged by sending automated emails. You can schedule messages to be sent to users based on the actions they take or don’t take within your product, like after they sign up but never start a paid trial. These types of emails remind users who just need a little nudge to come back and get started with your product. You can also send emails based on the stage of your customer journey, like when someone has paid and you want to encourage them to increase their usage.
Customer.io is the customer engagement platform that enables marketers to build their most sophisticated automated messaging campaigns.
With access to your real-time behavioral data, you can create personalized and relevant messages that engage and retain your customers.
Drift is a chat tool that lets you text or voice message visitors to your website. It makes communication easy, so you can connect with more customers the way they prefer. And it’s free!
Drift is a free chat tool for websites. If you have a bit more budget, then you may prefer Intercom, or if you want to combine it with social media, you can now add a Facebook Messenger Chat directly to your website. Another free alternative is Tawk.to.
ActiveCampaign allows you to actively engage your customers and nurture those relationships with personalized messages.
From your initial purchases to the hundreds of communications you have with them, ActiveCampaign is there to help you build a loyal relationship that ends in a genuine smile.
Social proof is a powerful persuasion technique. When you let others know that something is good or useful, it has a powerful effect on your decisions. It's no secret that FOMO is one of the most powerful motivators in the world.
The fear of missing out drives people to do all sorts of things, from spending more time with friends, to traveling, to making purchases.
HubSpot’s marketing automation software allows you to run smart inbound marketing campaigns that ease the burden on your sales reps by delivering a stream of qualified leads right to their door.
With features like email automation, website personalization, and lead management, you’ll spend less time doing what used to take hours, so you can focus on your highest-value work instead.
Finding the email address of a person you want to reach, be it for business or personal reasons, is easy with Hunter.io. This growth hacking tool not only finds email addresses that you're looking for, but also checks to see if they're active and current email addresses. And if they aren't, Hunter.io will help you find their new ones. You can use Hunter.io for free to try it out and see what you think - all it takes is a minute!
Mailchimp helps you design email campaigns that look great on any device. Their easy-to-use features let you create your own designs, or choose from our professionally designed templates and stock photo library. You can send to your customers and get detailed reports on how they’re interacting with your emails. And if you have a list of existing subscribers, the platform automatically syncs those into your account for you.
Mailchimp helps you design email campaigns that look great on any device. Their easy-to-use features let you create your own designs, or choose from our professionally designed templates and stock photo library.
You can send to your customers and get detailed reports on how they’re interacting with your emails. And if you have a list of existing subscribers, the platform automatically sync those into your account for you.
Klaviyo is a marketing automation platform built for ecommerce and web businesses, that helps you grow your business faster.
Klaviyo helps you increase revenue by learning about your customers, so you can gather data to empower your entire marketing team to run personalized, customer-centric campaigns.
Marketo Engagement Platform is the leading software platform for cross-channel, inbound and outbound marketing efforts.
It enables marketers to practice account-based marketing, create content at scale and drive marketing programs that deliver more leads, opportunities and customers.
Mobile and Push Notifications
Tap into the growing trend of mobile devices and the millions of people they’re connected to with mobile notifications. Promoting your business to new customers is as easy as sending an SMS or push notification straight to their phones.
Twilio is a cloud communications company that enables developers to build, scale, and operate real-time communication applications via a web API. Our products provide businesses the building blocks need to communicate with customers in real-time.
Twilio solutions include voice and video calls, SMS and MMS messaging, chat apps, mailboxes, queues, conferencing capabilities and more.
Leanplum is a mobile marketing platform built for engagement. Their integrated solution delivers meaningful engagement across messaging and the in-app experience.
We work with top brands such as Tinder, Grab, Tesco, and Zynga to maximize revenue, improve customer experience, increase retention and drive more sales.
The Braze platform was created to help brands foster deeper connections with their customers. Braze provides solutions for customer engagement, marketing automation and analytics that are tailored to each company’s unique voice and goals. Braze powers relevant interactions at scale across channels including email, mobile apps, and web.
MoEngage is an insights-led customer engagement platform that is built ground-up for the digital-first world. With MoEngage, marketers can use Apple Push, Android Push, In-App Messaging, Web Push, SMS, Email, Actionable Surveys, Web Notifications and other sophisticated user engagement channels to intelligently engage with their users across multiple use-cases such as acquisition, retention and re-engagement.
Iterable empowers growth marketers to create and optimize highly targeted, cross-channel user engagement campaigns throughout the entire lifecycle—from acquisition and onboarding, to retention and monetization. Iterable enables you to easily segment your users into various “audiences” based on their behaviors, device types, or profiles.
Using our powerful drag-and-drop workflow creation tool and advanced A/B testing capabilities, you can build sophisticated campaigns that adapt in real-time. From email workflows and product re engagement programs to customizable transactional emails, there's no limit to what you can create. All of this can be accomplished with a single platform that leverages the same data that drives your other high-ROI marketing strategies without requiring developers or engineering resources, saving you time and money.
In-Product Activation Tools
IIf you want your newly-registered users to reach that all-important "aha" moment at exactly the right time, we'll help you with the list of growth hacking set up in no time. Your users will be able to graduate to in-product messaging and onboarding guides, or automatically start a campaign based on user behavior. They'll provide the tools to make sure everyone gets the most from your product.
WalkMe is the world’s first digital adoption platform that helps enterprises get value from their software.
With WalkMe's AI-powered platform, businesses can transform poorly designed software into intuitive and delightful experiences that guide users to complete tasks easily within complex systems and business processes (such as Salesforce, ServiceNow, SAP, Oracle, HubSpot, Marketo & more) in any enterprise software or cloud applications (such as website).
User onboarding is the practice of introducing new users to your product and educating them on how to accomplish their goals, thus ensuring a higher retention rate. Appcues enables you to design, build and iterate in-product onboarding experiences without depending on engineering resources.
Pendo is an in-app product experience platform that helps companies deliver software users love. Pendo collects user behavior data to show you how people are using your product, highlights ways to improve the experiences, and lets you communicate in-app with users at scale.
With Pendo, product managers listen to what customers are saying through their actions, analyze and validate product usage patterns and trends, then deliver targeted guidance and product messages to adopt best practices and new features, leading them to generate the maximum business value from your product.
Intercom is a tool that allows you to communicate personally with every single customer. With Intercom, you can build relationships with the people who matter most to your business. You can talk with them on your website, inside your application, over email, and through in-app messages—all from one place.
Intercom lets you reach customers where they are, face-to-face. It helps you grow your business by learning more about your customers and acting on what you learn.
Live Chat Tools
The personal touch Live chat tools is your opportunity to establish trust and sow the seeds for a long-term relationship with your customer as you can engage them in conversations about their unique needs, your products, and so much more.
Drift's Revenue Acceleration Platform is a combined system of Conversational Marketing and Conversational Sales that's designed to help your go-to-market teams work together to deliver personalized customer experiences that allow you to grow revenue, shorten sales cycles, and strengthen your brand.
What sets Drift apart from other marketing or sales software is that it maximizes all of your revenue streams — new business, retention, and upsell/cross-sell— rather than just one source.
Olark is a chat software that can talk to your customers live. It's beautiful, easy to install, and easy to use. If you're a business owner looking for a way to communicate with your customers, this is the tool for you!
It works immediately after installation, which means you don't have to waste time waiting for it to start working—you can just get started with your business. The software allows businesses to send automated messages, manage a team of people who can handle chats, create reports about who is visiting the site, search a transcript of all the conversations that have taken place on your website and more.
LiveChat is the ultimate software for handling your customer support, sales, and marketing all in one place. With Live Chat, you can offer both live chat and help desk ticketing, which means you get to provide your customers with the best possible service. Plus, you can use the same platform for all of your customer support and sales inquiries!
LiveChat also offers a free trial period, so you can test it out before committing to buying it.
Best Growth Hacking Tools For Retention
Customer retention basically means that customers are regularly using your service and stay subscribed. If you cannot continuously provide value, people will eventually churn. Most SaaS companies focus on getting the retention part right. There is a simple reason for this: it is much more expensive to win new customers than to keep existing ones.
How To Keep Them Interested?
Customer Relationship Management (CRM) Systems
The key to building a long-term relationship with your customers is, of course, delivering relevant and personalized content at the right time. Use a CRM to centralize customer communications and manage that relationship.
Freshworks Inc. provides software as a service platform that enables small and medium-sized businesses to support customers through e-mail, phone, website, and social networks, such as Facebook, Twitter, and Instagram.
The company's product includes Freshdesk, a cloud-based customer support platform that allows agents to manage incoming calls and other communications from customers; Freshservice, a cloud-based IT service management solution; Freshsales, a cloud-based CRM platform; and Freshmarketer that helps with conversion rate optimization, visitor tracking and lead generation.
Salesforce Sales Cloud CRM is the world's #1 CRM. It helps you close deals faster from anywhere, anytime. The tool gives you a 360-degree customer view, so you can easily collaborate across teams and stay on top of every detail.
With Salesforce Sales Cloud CRM, your data is always secure and accessible. You can easily customize to your needs and integrate with any app or system.
Close makes it easy to keep track of who you talk to and what you say. You can log calls, update tasks and add notes for any lead or contact. You can also share leads with your team, get notified about important events, schedule follow-ups and use our Power Dialer to call more people in less time.
Save time by creating sequences of automated emails that go out to your leads at just the right times. Set up sequences once and then let Close take care of the rest.
Pipedrive is Web-based Sales CRM & Pipeline Management Software. Pipedrive focuses on making more sales happen with less time needed for admin.
Pipedrive is a sales management tool built for salespeople by salespeople. Used by more than 65,000 sales teams globally, it helps to see the big picture, then gives step-by-step guidance to keep everyone focused on the activities that drive deals to close. It is easy to use and helps to keep focus, so your team will love to use it and you can trust the data in the system.
Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.
Each day, the Woopra platform analyzes data from more than 20 million devices, websites, and applications. Woopra is trusted by thousands of companies across the world to deliver enterprise-class analytics.
Best Growth Hacking Tools For Support and Help Desks
Your customers have questions, and you need answers. Support tools and help desks are most for providing amazing customer service. From fast answer bots to detailed analytics, you can find tools that meet your needs--and yours alone!
Kustomer is a CRM that's designed to offer companies an experience-based approach to customer support. Kustomer's tools are focused on the customer, not the ticket, which means businesses can easily see what customers have bought or ordered in the past, whether they've engaged with their social media accounts, and how often they've gotten in touch with support.
All of this information, and more besides, means that companies can respond to customer inquiries quickly and accurately.
Zendesk is an online customer support system that helps you track what's being said about your company across all social media platforms, and respond in a timely manner. You can also use it to track and manage feedback you receive via email and phone calls.
A great thing about Zendesk is that it gives you complete reporting capabilities so you can see how your customer service team is performing, and where they might need to improve. It’s TRUSTe certified, which means your customer data will be protected, and there are over 90 integrations available so you can customize the platform to fit your needs.
Help Scout is a help desk for teams that insist on a delightful customer experience.
We keep track of customer conversations, so you can be there when your customers need you—no matter where they are. And we're here to help. If you're not sure how to get started, or if you're having trouble using Help Scout, our support team is available 24/7 to answer your questions.
Front lets your team collaborate on customer conversations in one place, where you can see all of your teams' communications channels in one spot. You'll never miss a customer message again, and you'll be able to get back to them faster than ever before.
Know your team's workload and priorities at any given moment so you can prioritize who gets a response first. Plus, see all of your customer conversations in real time—without context switching between multiple tabs and windows.
Vitally is a customer success platform that ensures your B2B company's customers continue to use your product in the right way.
Vitally is a customer success tool that helps keep your customers happy—and engaged—with your product.
Tettra is a simple, easy-to-use knowledge base that organizes your company's most important information so it's easy to find and share with your team.
You can integrate Slack or Microsoft Teams into Tettra, which means you'll be able to answer questions right in the tool you use every day!
Medallia Experience Cloud is a customer feedback management software platform that empowers every employee to improve the customer experience.
Our voice of customer analytics software provides real-time alerts and reporting tools so you can act quickly to resolve issues that affect your customers. The platform integrates seamlessly with any technology stack, creating a single source of truth to enable collaboration.
Tools For Payments
By automating your payments, you’re able to better manage finances and spend less time chasing after invoices. With a payment processor, you can accept credit cards and bill one-time or recurring payments.
The right tool will make it quick and easy to get set up, with as little maintenance on your part as possible. This makes it easy to run your business without worrying about dropped payments.
Stripe is a suite of payment APIs that powers commerce for businesses of all sizes. Whether you're creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe's meticulously designed APIs and unmatched functionality help you create the best possible product for your users.
Chargebee is an automated recurring billing and subscription management platform for subscription businesses. It handles complex billing scenarios, automates revenue recognition, and streamlines financial operations for SaaS and other online businesses through intelligent automation.
Braintree's unique, multifaceted payments platform is ideal for subscription-based businesses wanting to set up recurring billing or accept repeat payments online.
We offer a comprehensive approach to the payment experience, providing merchants with the option of accepting a wide range of payment types, including PayPal, credit and debit cards and more.
Recurly, Inc. provides a billing platform for subscription-based e-commerce businesses. It enables clients to accept one-time and recurring payments, process credit cards and PayPal transactions, save customer profiles, process refunds and transactions, manage coupons and discounts, avoid churn and reversals, reduce PCI compliance burdens, suite of APIs.
Zuora is a subscription billing, commerce, and finance platform that enables your subscription business to succeed. Zuora's billing application handles the complexities of subscription billing, such as prorating, tax rules, tiers and discounts, multiple currencies and billing models, revenue recognition and integrated payment processing.
Its commerce capabilities allow you to create flexible product catalogs for any business - from on-demand to services and from usage-based to subscriptions. Additionally, it has revenue automation tools to handle any pricing and discounting model your business requires. Finally, it also fortifies your business' financial processes so that you can understand the health of your subscription business while optimizing customer lifetime value with sophisticated analytics
Best Growth Hacking tools For Referral
How to Get Referral?
Viral Loops websites are designed to make it easy to get started, and the list of activities is versatile. Create multiple referral programs with a single platform, regardless of what website the consumer is on. It's simple to create an account with Viral Loops because they offer very easy tutorials that let users do so in just under 10 minutes.
Ambassador is a referral marketing software that streamlines the process of enrolling, tracking, rewarding and managing your most loyal customers and affiliates so that you can turn their enthusiasm into increased sales.
Your best customers are your word-of-mouth marketing machines, but you can’t make them work for you if you aren’t capturing their referrals. Using Ambassador you can create a custom but consistent referral program experience regardless of how you engage with your best customers – eCommerce check-out, in an app, or on a website.
Best Growth Hacking Tools For Revenue
The last Pirate Metric in the AARRR conversion funnel is Revenue. And while it's the last letter, it's certainly not the least important. There are a number of metrics that make up the revenue phase, but one of the most important is customer lifetime value.
This metric describes the total revenue generated by a customer over their lifetime. You can calculate this by multiplying your average purchase value by the average number of times your customer makes a purchase per year and then multiplying that result by your average customer lifespan.
Understanding your customer lifetime value will help you understand how much you should be spending on acquiring customers (and where!) and how many repeat purchases you can expect from them. It will also help you understand how much it costs to keep them as customers and set loyalty programs based on those values.
How to Get Them Invested in the Long Term?
Outseta is a platform that helps you build your subscription or membership business by integrating email marketing, customer support, CRM, and reporting tools into one single interface. It also offers you with billing that can be controlled by your customers. You can also do your online payments through Outseta and it will not charge any additional commission.
It can take care of all your business needs from the beginning till the end. Outseta allows its users to create their own website using its tools, create landing pages for their products and services and create product descriptions for their business. Once their customers get on board, they can start doing business through Outseta as well.
Hotjar is a heatmapping tool. Hotjar gives you excellent insights into your user's activity by employing heat maps and recordings of website visitors. Heatmapping allows site owners and UI/UX designers to see what path users are taking through their website, buttons they’re pressing, where they hover over, where they stop to read more, etc.
Hotjar is an analytics and feedback tool for websites. It records your visitors' actions and mouse movements, clicks and scrolling, and lets you replay their session to see what they clicked on, how they navigated through your site, and what they may have viewed on your site in order to improve the performance of your website from their perspective.
Pitchbox helps you find social media accounts, blogs, and websites that are relevant to your industry so you can streamline your prospecting process. With the ability to create multiple prospecting profiles and access a vast array of intuitive keyword searches, this tool is perfect for companies big and small!
10 More Essential Growth Marketing Tools that Every Growth Team Must Use
Marketing Automation Tools
Marketing automation is one of the most crucial growth hacker talents and can make you a lot more productive, which is why I had to include Zapier in our list of growth hacking tools.
Zapier is a tool that connects 1,000+ marketing tools to each other to create powerful automations. Therefore not only do you have unlimited access to countless marketing tools but you also can automate different parts of your business. Zapier helps you connect all the tools you use to automate repetitive tasks. For example, you can use Airtable to automatically record all Wpforms or Hubspot forms responses in your Lemlist or Active Campaign account, or you can automate facebook leads to your Active Campaign, Slack or Google sheets.
It allows you to create automations between different web apps and "zap" important data to the right place at the right time. It's an easy way to make all the apps you use every day actually work for you without hiring a developer.
Expandi is an all-in-one Growth Hacking tool for your LinkedIn account. Expandi is a tool for B2B marketers looking to automate their LinkedIn activity. Whether you send messages, view profiles, or invite people, Expandi allows you to do it automatically. With Expandi, you can automatically find relevant contacts, target them for automation, send invitations or view their company pages and products. You can also schedule a new campaign and set up your own activity preferences.
Phantombuster is a cloud-based data extraction software designed to help businesses automate sales and marketing processes by scraping useful data from Twitter, Facebook, LinkedIn, Instagram, and other online platforms. The application allows users to save all data in the cloud in CSV and JSON formats.
This tool can be used to scrape data from social media pages, build automatic lead generators and email extractors, or build a simple web automation tool.
Features include web automation, sales automation, social media automation, lead generation and more.
TexAu is a tool that allows you to do exactly that. It takes care of all your manual processes and automates them (even the ones you didn’t think was possible to automate).
If you want to automate your Twitter marketing, TexAu can help you with that. If you want to automate your Facebook marketing, TexAu can help you with that as well. If you want to gather leads for your business, TexAu can also help you with that.
Not only does it have functionality for multiple platforms, it also has functionality for multiple situations.
You can use it for building relationships on social media platforms, or maybe even extracting data from competitors and clients.
Airtable combines Google Spreadsheet / Excel with a database. It's difficult to understand, but this tool is an excellent addition to anyone working with tablets or data (as most growth hackers do). Airtable makes it easy, table by table, to arrange your data and then add it to "Sheets" and "Apps" (full-featured databases).
The program gives you the possibility of working from sheets, as in Excel, or from cards, like in Trello. Both options allow you to enter text and images, as well as store links to files and assets. In addition to all this, Airtable also allows you to create checklists and custom fields for each card, which means that you can structure the content on your cards however you want.
For instance, if you combine it with Zapier, you may construct smart CRMs or Kanban boards.
Analytics & Cohort analysis Tools
These powerful tools will help you get the basics right. Define your conversion goals and start measuring results. Get key benchmark reporting on your overall site performance without breaking the bank.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics can help you find and analyze your true potential. It's like a crystal ball for your advertising, allowing you to see not only how you can grow, but how much you can grow.
Amplitude is your one-stop shop for all things analytics. And it's all built to help you drive your business forward.It's an analytics solution built for modern businesses. It helps you track how your digital product drives your business, and see how it connects with revenue and other important metrics. You can create a unique dashboard that shows you everything you need to know in one place—no more trying to sift through multiple screens or different programs.
And if you're building a product, Amplitude makes it easy to understand your customers' needs and make decisions based on data from millions of users.
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
It provides a complete solution for understanding how users engage with your application, from a simple icon to complex flows. It is able to track any event or action in your app and automatically get powerful insights. Mixpanel's real-time reports allow you to see changes as they happen and drill down into the details behind them.
Mixpanel allows you to send highly targeted messages to your users across different channels including email, web push, SMS, or in-app notification.
UsabilityHub is the best to know for its 5 second-test and is one of the most used (as well as my personal favorite) user testing tools on the market. But UsabilityHub is much more than that. It’s a great tool to get feedback from your colleagues on a new design for UX and UI.
You can set up simple quizzes that are ideal to test the user-friendliness of your new or current designs by means of 5-second tests or preference surveys. Don’t let these features stand on their own, however. Usability Hub deserves its place in our list because it helps us iterate on designs, gather feedback, and increase productivity among colleagues working in UX and UI.
Business intelligence Tools
If you're ready to power up your analytics for a deeper understanding of the customer journey, you may need to look beyond specialized analytics tools. Using data warehouses and business intelligence tools can help. When working together, these two technologies can provide historical context and show you how entire populations behave versus individual segments.
Amazon Redshift is a fast, fully managed data warehouse that makes it simple and cost-effective to analyze all your data using standard SQL and your existing Business Intelligence (BI) tools.
You can start small for just $0.25 per hour with no commitments or upfront costs and scale to a petabyte or more for $1,000 per terabyte per year, less than a tenth the cost of traditional solutions.
Amazon Redshift manages all the work needed to set up, operate, and scale a data warehouse, from provisioning capacity and installing software to monitoring and backing up the cluster, to applying patches and upgrades. This means that you can focus on analyzing data to find meaningful insights using your existing business intelligence tools without the need to invest in operating resources to manage clusters.
Don't waste time waiting around for your analysis to complete. With BigQuery, your queries execute in seconds, even against multi-terabyte datasets.
BigQuery is a scalable and easy-to-use tool that can help you run fast and insightful SQL-like queries in the cloud. You can easily integrate BigQuery into your existing data warehouse, or use it as a standalone product for all of your data analytics needs.
Snowflake is a tool that can help you store and manage your data in the cloud. Many companies are moving to the cloud for their data storage needs, but Snowflake takes it a step further. Snowflake offers data warehousing, data lakes, data engineering, data science, and data application development.
While this may sound similar to other traditional tools like Amazon Web Services or Oracle Cloud Infrastructure, Snowflake’s biggest selling point is its ability to provide all of these services simultaneously on a single platform.
Chartio is a powerful business intelligence tool that anyone can use.
The software is intuitive and easy to use, and business intelligence doesn't have to be complicated. Even non-technical users can easily connect, blend, and analyze their data without the help of an expensive IT team.
Tableau Desktop is a data visualization solution that lets you see and understand data in minutes. With other solutions, you have to spend lots of time formatting your data so that it can be analyzed, but Tableau uses data visualization to help you quickly and easily understand trends, patterns, and outliers.
You can connect to almost any type of data with Tableau Desktop—you just need to drag and drop. Once your data is connected, you can visualize and create interactive dashboards with ease
It's a wrap! We've taken a look at 80 of the best growth hacking tools out there to help you grow your business, and we hope they've helped you find the right tools for your company's needs. But remember––just because something is popular doesn't necessarily mean it's right for you. You know your business best, so use your own judgment to determine what works for you.
We've recently added some fantastic growth hacking examples from popular companies to our website. Don't forget to check it out.