How to use your lead magnet (Icebreaker) in 15 different ways?

1. Select the channel on which you want to publish micro texts.

• Facebook
• Instagram
• Twitter
• LinkedIn
• TikTok
• Snapchat
• YouTube
• Pinterest
• others

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2. Select a piece of material from which you will create the micro text.

Remember that the short form should remain meaningful and carry value for the recipient.

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3. Write a short, catchy copy. Eventually, you want to encourage your audience to download all the material.

After all, you want to expand your contact base and then monetize it.

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4. Fit to copy graphics format.

Let it attract the attention of the recipient!

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5. Publish a post with a link to the Landing Page where you have your icebreaker placed.

How to create micro-content from one material? Example.

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ARTICLE

- announcement of new material

- fragment of material, e.g. a quote

- infographic

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‍PODCAST

- announcement of new material

- fragment of material: e.g. fragment of a conversation

- a quote

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‍VIDEO

- announcement of new material

- piece of material: max 3 minutes

- screenshot of the conversation

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WEBINAR

- announcement of new material

- piece of material: agenda

- screenshot of the webinar

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Remember that you can use micro texts more than once. Your profile still will be visited by new people who have not seen these materials yet.

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